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https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602618255458-VWU2YMAOVARTRFW5DR9Y/BabyReinvention_CI_Adaptive.jpg WORK - Baby at Target Art Director: Jessie Reagan https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602618027308-1R2AWCFQBWXCVBGE073J/BabyReinvention_Checklist_Adaptive.jpg WORK - Baby at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602618027159-A1X9V1M745GDABTAI2I6/BabyReinvention_Checklist_Laptop.jpg WORK - Baby at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1638247409978-M0Z8AVI0SIKME3XJ8EPE/BabyReinvention_L1.png WORK - Baby at Target Baby Reinvention When I joined Target Creative, I was placed on the newly established Baby category, which had just split from Accessories and Apparel. The category was ready for a major evolution, and our team was tasked with bringing it to life. We took outdated, underperforming pages and reimagined them into a thoughtful, engaging experience. We introduced a calm, welcoming visual language and prioritized ease of use. The goal was to create an experience that felt as supportive and reassuring as the category itself — informative, accessible, and designed with real parent needs in mind. It was a complete reset, giving Baby the attention and care it had long deserved. https://www.tierneymcdonald.com/portfolio/colugoattarget monthly 0.5 2020-10-13 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602626220048-VOOIX042THSR7FA8PC8P/Colugo_Webpage.jpg WORK - Colugo at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602626221094-AU481HFZM32M7A3BQO07/Colugo_Computer.jpg WORK - Colugo at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602626113880-63T24CMEE5Q9A42GZCU0/Colugo.gif WORK - Colugo at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602626067916-7FC14GKX94LYO1Y9KW2M/Colugo_Main.jpg WORK - Colugo at Target https://www.tierneymcdonald.com/portfolio/cooperhewitt monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546795329-ZK2L1T98TF2X0E789U41/satuiaee.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546601587-69GR9U9DGUZ015JSR5FB/bag2.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602547266133-DUS3I60IZ0J95AVQZFJP/ID-Card-Holder-Mockup-vol-2.jpg WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546860845-CAQTCZLE99TOZ11UVY5T/standardbag1.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546572840-L7EZJP79JI1VEI3Y2JCL/corrected.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546695260-6I1LHYM6Q6ZZVH5R4KC3/busstop.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602547104370-WQCBCIWT23Y1FE7P42VH/flavortshirt.jpg WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546738746-84UL8NLJV7I1XWTI97B6/eventbag.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546541162-RQEO4Z0QXUUWOT8GC4XW/christmaswrap.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546788309-CDYTVSSF5QR8ZVN5N0F3/merrychristmas.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546638385-OA4Z7YULVOGI0ICOP83R/christmasbag.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546702487-VILK9G44ZEQS9NR1LDSR/happyholidaycard.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546731540-FD6PR4D9KYDSJRVE7NH4/holidaywrap.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546639094-U0MXVVVH7KU9FCX93W5H/blueholidaybag.png WORK - Cooper Hewitt https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1638247670698-IP1IL3MASZ863JFSM7Z1/image-asset.jpg WORK - Cooper Hewitt - Cooper hewitt Cooper Hewitt Cooper Hewitt is a dynamic design museum in New York that showcases a wide range of modern works—from iconic designers like Eames to bold brands like Flavor Paper. Despite its contemporary focus, the museum is housed in a historic, ornate building with red brick and a copper roof, creating a striking contrast between setting and content. To reflect that juxtaposition, I designed a system that’s as adaptable as the museum itself. I chose a neutral grayscale palette with a warm tan accent—quiet enough to let the content lead but versatile enough to be elevated for exhibitions or seasonal moments. The design can blend into the background or stand out when needed, much like the museum’s evolving identity. https://www.tierneymcdonald.com/portfolio/livingcoral monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546253537-8XN14U0JLN417HIIFVUE/lc+layout+front+solid+white.png WORK - Living Coral https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546251688-KWGG0FUMKW0D5ED7SFE5/spread+one.png WORK - Living Coral https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546222944-U4MS61CGYPIM5WNJM65L/LC+Spread+3+Solid+white.png WORK - Living Coral https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602546246779-PERXBQ9EX4RIFBT0KX6J/spread+33+new.png WORK - Living Coral https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602545820806-FW9Q3W0WXN6O2LPLOMD5/image-asset.png https://www.tierneymcdonald.com/portfolio/target-grocery monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/203d9534-60de-4284-a183-da611259fd43/Grocery_2.png WORK - Grocery at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/d4f9957e-34dc-45c5-a7d0-a18d81d3d6d7/Grocery_3.png WORK - Grocery at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/286e355d-5cab-4307-81cf-4249861af726/Grocery_4.png WORK - Grocery at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/46395b98-909a-458f-8971-4bbe99df2036/Grocery_5.png WORK - Grocery at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/c54e5246-f165-4d95-b85f-e2ebf1185bd3/Grocery_1.png WORK - Grocery at Target https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/e20a43be-5eae-4fe5-b345-9ce84b30077a/Grocery_6.png https://www.tierneymcdonald.com/portfolio/beauty-design monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/be057e4d-2366-4834-b3db-ccd86cdc9296/Ulta_Launch_Portfolio_1.jpg WORK - Beauty Page Designs https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/7a933fa7-6ca5-4cea-bb19-fc6441009ad4/Ulta_Launch_Portfolio_2.jpg WORK - Beauty Page Designs https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/11c81061-a7f5-4665-8cfb-21c3efa66bdc/Ulta_Launch_Portfolio_3.jpg WORK - Beauty Page Designs https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/84bcb1f9-f1ed-42f2-b97d-23df60c40b05/Ulta_Launch_Portfolio_4.jpg WORK - Beauty Page Designs https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/62753518-9f4f-4bd7-94d2-9b39bab3481e/UltaBeauty_DesignArtboard-2.png WORK - Beauty Page Designs https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/4d2e3468-da76-4778-9e29-087f02c6f767/UltaBeauty_DesignArtboard-3.png WORK - Beauty Page Designs https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/b1f963b4-4dc6-4b2f-8d8f-f916f704064c/UltaBeauty_DesignArtboard-1.png https://www.tierneymcdonald.com/portfolio/osm monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602605325467-FRR60LWSL9GSA6P7KHC7/MobileArtboard+1.jpg WORK - OSM https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602599847001-YW2YKAT2L4L6PEAGO4TF/gridred.jpg WORK - OSM https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602605325593-2EBR128KR8QZ0OKNR46G/MobileArtboard+1+copy.jpg WORK - OSM https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602599848330-A6CY3IXINOU92NQKNJUQ/gridyellow.jpg WORK - OSM https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602599604915-Q3RFZH7X3X2S4KDFI5D5/paradigm+automotive_fb+mockup.png WORK - OSM https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602599636750-O0K9KQQ6S67Y5RQ8QERD/paradigm+mockup.png WORK - OSM https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602599678678-DJ5WEKHXECGGA9DNDDRJ/OSMbannermockup.png WORK - OSM https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602602595777-UZ6IGICRDS4AJQ7VS57A/OSMFlyerMockup.jpg WORK - OSM https://www.tierneymcdonald.com/portfolio/millcitymedical monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602547828658-HCQG05SXIY82GQY12BBW/finalmillcitybuildingsinage.jpg WORK - Mill City Medical https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602547838330-4VXSGC3N9DKDEZNNSDVT/millcitymedicalletterheadfinal.jpg WORK - Mill City Medical https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602547828464-O9SRTK69W4Y92NVLTULY/millcitymedicalfolderfinal.jpg WORK - Mill City Medical https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602547842497-37RU44I01ODKM3ZROD6P/finalmillcitypens.jpg WORK - Mill City Medical https://www.tierneymcdonald.com/portfolio/highlandcatholic monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602603187723-NPQJOIY08QUN8F3SJROV/brightbusinesscards.jpg WORK - Highland Catholic https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602603225429-4WG2J9CKE73NWYHWI8OS/hicfallsports.jpg WORK - Highland Catholic https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602603247995-UIOHYISLB1TWBINCTDUT/assignemntsupdatedhic.jpg WORK - Highland Catholic https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602603243860-4GJW97YXXBGESU9FKNDN/schooldirectoryred.jpg WORK - Highland Catholic https://images.squarespace-cdn.com/content/v1/5f8474bf6e8211395d74cba9/1602537007301-D8PV85TVD3FGH0CQZZPF/homepage_HighlandCatholic.jpg