Target

Senior Art Director, Minneapolis | Jun 23 - Present
·  Led conceptual and art direction for Ulta Beauty at Target campaigns across dotcom, in-store, and affiliate channels.
·  Directed cross-functional creative crews on set, aligning visual narratives with strategic objectives.
·  Co-led execution of 360° campaign assets, including short-form video, influencer content, and in-store signage.
·  Championed cohesive branding across the Ulta Beauty at Target experience, driving consistency across all customer touchpoints.

Senior Digital Designer, Minneapolis | Mar 22 - Jun 23
· Directed digital creative strategy for Ulta Beauty at Target on Target.com.
·  Designed scalable brand page templates and built UX frameworks to support future digital refreshes.
·  Ensured seamless integration of Ulta brand standards across internal and partner teams.

Digital Designer, Minneapolis | Mar 19 - Mar 22
·  Developed digital category experiences for Beauty, Ulta, and Baby, partnering closely with art directors to bring brand pages to life.
·  Created wireframes and layout strategies to support evolving brand and business goals.

OSM

Graphic Designer, Saint Paul | Sep 18 - Feb 19
·  Created digital marketing assets for social media and advertising.
·  Refreshed internal communications and designed branded materials under tight deadlines.

Freelance

Freelancer, Saint Paul | Apr 18 - Sep 18
·  Designed full brand identity for Mill City Medical, a new medical implant startup.
·  Updated visual materials and communications for Highland Catholic School.

DePaul University

Graduate Assistant, Chicago | Winter Quarter 18
·  Co-developed and supported teaching for a new 'Communication & Technology' major.
·  Created instructional materials and facilitated lab sessions.