I art directed and led the winter look and feel for the website, creating a refreshed visual experience following the high-intensity holiday shopping season. To bring a sense of lightness and clarity, I used soft beams of light to elevate simplified imagery set against solid gray backgrounds. Full-page moments were designed with bold, expressive color to ground the visuals in Ulta Beauty’s signature style, balancing minimalism with energy.

Photo: Alyssa Justice
Style:
Digi: Derek Ahlberg
Copy: Anna Zahler