For photography, I leaned into a more minimal and refreshed visual approach to serve as a clean reset after the intensity of the holiday season. I created a detailed pre-production document outlining individual shots, crop guidelines, visual sketches, and creative direction to ensure consistency and clarity across the team.

In collaboration with photographer Alyssa Justice, I helped bring a prestige aesthetic to life using soft, directional lighting that created a sense of warmth and sophistication. I also worked closely with the on-set stylist to ensure each product was styled with both visual appeal and functional clarity, enhancing legibility and brand cohesion in every image.

During post-production, I provided thorough retouching notes and partnered with the digitec team to ensure accurate color correction across both products and backgrounds, maintaining fidelity to the brand's high standards.

Cherry on top: I even lent my lips for the Valentine’s Day story—leaving a kiss mark that made it into the campaign. Does this make me a model?