Baby Reinvention
When I joined Target Creative, I was placed on the newly established Baby category, which had just split from Accessories and Apparel. The category was ready for a major evolution, and our team was tasked with bringing it to life. We took outdated, underperforming pages and reimagined them into a thoughtful, engaging experience.
We introduced a calm, welcoming visual language and prioritized ease of use. The goal was to create an experience that felt as supportive and reassuring as the category itself — informative, accessible, and designed with real parent needs in mind. It was a complete reset, giving Baby the attention and care it had long deserved.
